The Anita Dongre label is designed for the modern Indian, yet is focused on our distinct sensibilities. The line was created in sync with her belief of celebrating traditions with contemporary styles. Anita Dongre is a force to reckon with in the world of fashion. She has been riding high at the forefront of the Indian fashion scene for over 20 years.Her designs beautifully fulfill the sartorial needs of the contemporary Indian woman, of all ages and shapes. Her creative abilities give her the impetus to take Indian fashion forward on the international arena in a big way. Her creations carry that spirited vibe that comes from her tenacious ardour and a perfect understanding of the contemporary Indian’s fashion needs.