Manish Malhotra started his career in 1990 as a Costume Designer in The Indian Film Industry, popularly known as Bollywood. His label is a hot favourite when it comes to styling India's most glamorous Bollywood celebrities. Manish Malhotra's areas of creativity span the broad spheres of Bollywood, design, styling, diffusion and everlasting bridal and couture. Manish is the first Costume Designer to have ventured into mainstream fashion in 1999 with his high profile couture store. He launched his own eveningwear couture label under his name Manish Malhotra in the year 2004. In the last two years, the label Manish Malhotra has taken up the responsible initiative to promote regional handicrafts and workmanship from rural India.